Vice President of Marketing and Sales

Candidate: #191527
Current Position: Vice President of Marketing and Sales
Industry: Travel Center, Retail
Experience: 20+ years
Relocation: Open

Scope:

Highly accomplished executive sales and merchandising leader with more than two decades of progressive experience driving revenue growth, category performance, and operational excellence within high-volume retail and convenience environments. Proven success leading multi-unit operations, developing strategic merchandising initiatives, optimizing category performance, and executing business expansion strategies that consistently improve profitability and customer engagement. Brings extensive expertise in sales leadership, vendor partnerships, financial management, marketing strategy, and cross-functional team development, with a history of leveraging data-driven insights to achieve sustained double-digit growth and strong gross margin performance. Recognized for building high-performing teams, launching innovative retail and foodservice concepts, and delivering measurable business results through strategic planning, operational discipline, and customer-focused execution.

Accomplishments:

• Expanded a multi-site travel center retail organization by opening six new locations, driving sustained revenue and market growth.

• Generated $60 million in annual sales through strategic sales leadership, merchandising, and operational execution.

• Delivered an average of 10% annual sales growth over a 10-year period, including during challenging economic conditions.

• Improved profitability by achieving a 34% gross margin through category optimization, pricing strategies, and vendor partnerships.

• Managed multiple high-revenue merchandise categories, driving sales performance and maximizing category profitability.

• Designed and launched two innovative drive-thru retail locations, enhancing customer convenience and increasing sales opportunities.

• Led the development and successful rollout of a new foodservice concept that created an additional revenue stream and strengthened the customer experience.

• Improved customer satisfaction and in-stock performance by implementing strategic merchandising initiatives and strengthening supplier relationships.

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.

For more information about this candidate, please contact Phalynn Meeds at 239-302-3571 or Phalynn@haskelthompson.com