Senior Vice President of Distribution

Candidate: #186011
Current Position: Senior Vice President of Distribution
Industry: Retail, Other, CPG
Education: MBA
Experience: 25 years
Relocation: Open to Relocation

Scope:

This Candidate is a results-driven, Senior Vice President of Sales and Distribution with over 24+ years of experience in the alcoholic beverage and convenience store industries. He is an expert in crafting strategic sales initiatives that delivered 133+ consecutive months of sales and gross profit growth, driving market penetration and revenue gains across national markets. He is renowned for forging strong distributor partnerships, optimizing distribution networks, and leading high-performing teams to exceed targets while enhancing brand equity. His core strengths include team leadership, developing and implementing sales programs for execution, and acquisition integration.

• Delivered 133+ consecutive months of sustained gross profit and retail sales growth across all categories, with zero declines.
• Orchestrated the successful rollout of 13+ states within 5+ months across 82+ distributors, achieving a 319+% surge in market velocity across all channels.
• Boosted revenue by $41+M in an industry declining annually, driving gross profit growth of 31.83+%.
• Expanded business by 25+% in the first year, earning President’s Club recognition for exceptional sales and profit leadership.
• Executed launches in 24+ states within the first 7+ months, in 146+ distributors and over 19,999+ retail outlets.
• Directed and developed sales training programs for internal and distributor teams, equipping them with sales sheets, decks, and POS materials to drive execution excellence.
• Drove Sales and profitability to a steady increase to the bottom line, while developing new go-to-market strategies and standards of operations. Directed annual budgeting processes and verified alignment with company objectives.
• Networked with industry contacts to gain competitive insights through tradeshows and market events.
• Oversaw comprehensive operational facets including licensing, real estate management, and acquisitions.
• Developed comprehensive training programs, price book administration via PDI, corporate acquisitions, and the establishment of operational standards.
• Created and integrated market plans to position company brands in the target marketplace.
• Served in diverse roles spanning tobacco, center store, and candy, with a primary focus on the beer, wine, and spirits categories.

Haskel Thompson & Associates:
Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.

For more information about this candidate (186011), please contact Shawna Glenn at 239-302-3587 or shawna@haskelthompson.com