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Listing ID #9803

Loyalty Marketing Manager

Candidate: #173417
Most Recent Position: Loyalty Marketing Manager
Industry: Convenience, Petroleum, Big-Box Retail
Experience: 20+ Years
Location: Metro Charlotte, NC

Scope:

This candidate is a senior marketing leader with 20+ years of experience driving brand growth, customer engagement, and strategic marketing initiatives across retail, convenience, and technology sectors. Skilled at developing integrated campaigns, lifecycle marketing, loyalty programs, and creative brand strategies that increase market share and consumer loyalty. Recognized for building strong teams, streamlining operations, and delivering measurable business results at both national and regional levels.

Accomplishments:

  • Developed and executed customer marketing strategies that enhanced lifecycle programs, resulting in 35 new email campaigns and improved engagement and frequency across segments.

  • Launched a loyalty pilot program that exceeded enrollment goals by 79% and implemented gamification strategies that increased store traffic across thousands of locations.

  • Spearheaded regional campaigns and standardized event marketing programs, leading to 3.35% higher sales performance at pilot stores and managing 31 successful store launch events in one year.

  • Directed company-wide rebranding initiatives including vision/mission creation, new brand identity, promotional materials, and public relations strategy.

  • Streamlined campaign planning and marketing operations, introducing tools, processes, and centralized systems to improve efficiency and communication across teams.

  • Earned recognition for quickly structuring and organizing an advertising program that improved efficiency and execution.

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.

For more information about this candidate (173417), please contact Nick McQuarry at 239-302-3582 or Nick@haskelthompson.com