Head of Branded Fuel Sales & Market Development (Open to Relocation)

Candidate: #156423
Current Position: Head of Branded Fuel Sales & Market Development
Industry: Oil & Gas
Experience: 20+ years
Education: B.S.

Scope:

Senior commercial executive with 20+ years of experience driving branded fuel growth, dealer network expansion, and market development across the downstream energy and convenience retail sectors. Proven ability to build and scale high-performing fuel distribution platforms, lead national brand strategy, and execute large-scale market entry and expansion initiatives across highly competitive U.S. regions. Brings deep expertise in branded fuels, retail gasoline, and franchise/dealer development, with a strong track record of increasing fuel volume, profitability, and brand presence through strategic partnerships, innovative marketing, and disciplined sales execution. Known for building and leading high-performing teams, negotiating complex commercial agreements, and driving turnaround strategies that enhance operational performance and long-term growth. Recognized for blending entrepreneurial leadership with corporate scale, having successfully launched new distribution platforms, expanded national fuel brands, and delivered measurable results across sales, branding, operations, and strategic business development.

Accomplishments:

• Generated 500+ new branding opportunities and built an 85+ million-gallon pipeline, driving significant dealer network expansion
• Doubled national fuel brand footprint within three years through strategic repositioning, site conversions, and targeted market expansion

• Led turnaround and growth initiatives across 40+ convenience retail locations, delivering record revenue and profit through operational restructuring and merchandising optimization

Spearheaded 45+ franchise conversions and grand openings, expanding territory coverage and increasing royalty revenue
• Directed U.S. market entry for an international energy company, overseeing logistics, regulatory alignment, workforce buildout, and commercial strategy execution

• Developed and executed rapid expansion strategy generating 55+ new locations within four months for a national petroleum brand

• Expanded portfolio to 150+ accounts through strategic dealer acquisition, contract negotiation, and brand partnerships
• Secured high-impact branding agreements with major wholesalers and led national promotional campaigns, including motor sports activations, to drive brand visibility and volume growth

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.
For more information about this candidate, please contact Jessica Kennedy at 239-302-3587 or jessica@haskelthompson.com