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Listing ID #9752

Fleet Sales Manager

Candidate: #188320
Current Position: Fleet Sales Manager
Industry: Commercial Petroleum
Experience: 5+ Years
Location: Open to Relocation

Scope:

This individual is a growth-focused marketing leader with expertise in B2B and B2C campaign strategy, digital media, and sales enablement across the transportation, fleet services, and fuel distribution sectors. This candidate brings a track record of measurable success in driving brand awareness, lead generation, and conversion optimization through cross-functional collaboration and data-driven execution.

Accomplishments:

  • Leads strategic marketing initiatives for fleet and professional driver audiences, supporting lead generation for commercial fuel sales across a multi-state convenience and travel center network.

  • Drives go-to-market strategy for fleet payment solutions and aggregator partnerships, enhancing accessibility and adoption among commercial driver segments.

  • Manages omnichannel campaign execution—including traditional media, digital, billboards, and POS signage—ensuring cohesive messaging and strong ROI.

  • Produced a 52% increase in new customer sales and achieved the highest revenue year in company history through targeted B2B and B2C campaigns for a trucking equipment manufacturer.

  • Increased online conversion rates by 89% through rigorous A/B testing, UX optimization, and website content strategy.

  • Delivered business intelligence dashboards in Power BI to align marketing, sales, and executive decision-making.

  • Coordinated nationwide trade show presence and integrated resulting leads into CRM-driven outbound campaigns.

  • Developed branding and creative assets across print and digital platforms, including email, social media, and video content.

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.

For more information about this candidate (188320), please contact Nick McQuarry at 239-302-3582 or Nick@haskelthompson.com