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Listing ID #8643

Executive Brand Vice President

Candidate: #179152
Current Position: Executive Brand Vice President
Industry: Retail
Education: Bachelor of Science: Marketing
Experience: 12+ years: Marketing
Relocation: Open

Scope:

This top-tier Senior Executive within the retail industry has 10+ years of experience in Retail Brand and Marketing. We highly recommend that you look at their full profile to gain more insight into this candidate’s background.

Accomplishments:

  • Revamped B2B digital marketing, shifting to data-driven paid, content, ABM, and SEO strategies, resulting in a 475%+ ROI on paid strategies and a 30%+ increase in pipeline velocity.

  • Identified new products and extensions to open new markets and led a go-to-market strategy that drove $3M+ in incremental revenue.

  • Implemented marketing automation on tools, doubling MQL to SQL conversion rates from 8%+ to 16%+ and boosting close rates from 12%+ to 30%+.

  • Directed rebranding and market representation on strategy, identifying underserved customer segments. Repositioned brands with the brand family to maximize market share, minimize overlap, and reduce marketing spend. Decreased B2B customer confusion, reallocated resources, and boosted LTV to 3x above acquisition costs.

  • Developed a three-year cross-disciplinary positioning roadmap, producing a 31%+ revenue growth within the first year and 16%+ year-over-year (YOY) growth by leveraging research and competitive analysis to shape positioning and unique value propositions.

  • Executed a high-profile charity event with celebrities and athletes, enhancing brand visibility and improving ROI on tradeshow investments to 46%+.

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.

For more information about this candidate, please contact Phalynn Meeds at 239-302-3571 or Phalynn@haskelthompson.com