EVP Marketing & Growth (Open to Travel)

Candidate: #190826
Current Position: EVP, Marketing & Growth
Industry: Automotive, Energy & Retail Services
Experience: 30+ years
Education: MBA

Scope:

Visionary B2C and B2B brand and growth executive with more than 30 years of experience leading enterprise-scale marketing, brand strategy, digital transformation, and P&L growth. Extensive experience operating at a CMO-equivalent level with responsibility for end-to-end brand stewardship, revenue strategy, customer experience, and marketing operations across multi-brand, multi-channel portfolios. Proven ability to drive measurable revenue, margin expansion, and enterprise value through data-driven marketing, performance media, and disciplined financial management. Demonstrated success modernizing marketing infrastructures, optimizing spend, and reallocating resources to higher-return growth initiatives. Track record of building and scaling high-performing, cross-functional teams while fostering accountability, innovation, and operational excellence.

Accomplishments:

• Led enterprise P&L and brand portfolios exceeding $1B in revenue with accountability for national marketing budgets up to $32M and sustained top- and bottom-line performance

• Built and transformed end-to-end marketing organizations, including digital, CRM, performance media, creative, PR, and revenue-generating call center operations directly tied to growth

• Experience selecting, implementing, and managing the full marketing technology stack (CRM, email, automation, analytics, attribution, data platforms) so customer data flows correctly and supports revenue, retention, and decision-making.

• Delivered significant cost optimization by eliminating hundreds of thousands in non-working spend through in-sourcing, agency restructuring, and reinvestment into performance-driven channels

• Drove high-impact product and brand innovation, including patented solutions and new product launches generating tens to hundreds of millions in incremental revenue and profit

• Revitalized and scaled mature and underperforming brands, expanding market share from low single digits to category-leading positions and materially enhancing enterprise valuation

• Led award-recognized integrated marketing campaigns across TV, OOH, digital, CRM, and social platforms, producing measurable lifts in revenue, engagement, and brand equity

• Built and mentored large, cross-functional teams of 30+ spanning marketing, sales, product, digital, and customer experience functions

• Executed hyper-local and regional growth strategies across multi-location networks, aligning national brand strategy with localized execution to drive customer acquisition and lifetime value

• Served as a strategic executive partner to CEOs and leadership teams during periods of transformation, growth acceleration, and M&A readiness, operating with the scope and financial rigor expected of a Chief Marketing Officer

Haskel Thompson & Associates: Since our founding in 1979, we have been the go-to recruiting firm within Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization. For more information about this candidate, please contact Jessica Kennedy at 239-302-3587 or jessica@haskelthompson.com