Director of Branded Programs & Market Development

Candidate: #183683
Current Position: Director of Branded Programs & Market Development
Industry: Oil & Gas
Experience: 25+ years
Education: Masters & B.S.

Scope:

Experienced commercial and operations leader with over 15 years in downstream energy, branded fuel programs, multi-site branding execution, vendor management, sales leadership, and marketing operations. Proven success managing large-scale branding portfolios, national contractor networks, and multimillion-dollar budgets while driving operational efficiency, customer experience improvements, and sustained growth across multiple regions. Recognized for record-setting sales achievements, development of enterprise dashboards, leadership of cross-functional strategic initiatives, and contributions to top-tier EBITDA and ROCE performance. Brings additional experience in consulting, board service, and long-standing trusted support for senior executives.

Accomplishments:

• Directed operations for a major national fuel brand, overseeing 1,500+ branded locations, $100MM+ annual budgets, and multiple business units including branding, consumer experience, and payments technology.

• Developed and launched live branding process dashboards, CRM funnel tools, distributor portals, and operational systems that improved visibility and execution across all territories.

• Contributed to record and near-record EBITDA and ROCE results through improved processes, coordinated business development strategy, and operational discipline.

• Delivered highest-ever net profit for the Lubricants Division with sustained double-digit annual profit growth despite declining market demand.

• Created ESG innovation platform and presented the capital project to executive leadership for approval and implementation.

• Supported multi-region sales teams to exceed territory goals during post-pandemic challenges and corporate integration activities.

• Played key roles in leadership councils, weekly executive reporting, strategic planning, budgeting cycles, and cross-functional operations alignment.

• Served as a trusted advisor and project lead for ownership groups and senior executives, supporting high-visibility initiatives, events, planning, and sensitive operational matters.

• Managed departmental financial reviews, monthly reporting, and process enhancements that improved operational discipline and transparency.

• Recognized with multiple top-tier awards across several years with record-breaking branding results due to profit achievements

Haskel Thompson & Associates:

Since our founding in 1979, we have been the go-to recruiting firm within the Retail, QSR, CPG, Private Equity, and Petroleum industries to bring your organization top-tier talent. With our proprietary and extensive vetting process, you can rest assured that you will be adding highly educated, knowledgeable, and qualified candidates to help grow your organization.
For more information about this candidate, please contact Jessica Kennedy at 239-302-3587 or jessica@haskelthompson.com