Strategic Alliances > Convenience Store Coaches

Royal Buying Group

Terry McKenna and Linda McKenna-Welch (brother and sister) are the founders and principals of Convenience Store Coaches.  Terry and Linda have solid frontline retail experience, ranging from store-level to corporate headquarters.    To help pay his way through college, Terry worked pumping gas on the third-shift at a full-service Texaco service station, while Linda made and sold cookies at a cookie shop, in addition to waitressing.  Upon graduating from college in 1979 and 1987 respectively, Terry and Linda began their professional careers in the petroleum/convenience industry with Mobil Oil Corporation.  In 1997 they resigned from Mobil to launch their own consulting practice specializing in the petroleum/convenience industry.  Today, Terry and Linda have a combined 48-years of hands-on experience in helping convenience store operators, jobbers, oil companies and convenience store chains improve store level execution.


Terry McKenna

Terry McKenna is an internationally acclaimed author, speaker and consultant to Fortune 500 companies as well as smaller regional chains. Principal and co-founder of Employee Performance Strategies, Inc. (EPS), Terry helps companies become the customers' brand of choice by becoming the employer of choice.

Terry is a well-known and respected author on a wide variety of topics. Terry writes a monthly column for National Petroleum News (NPN), Tobacco Retailer, and Sabah Business, the largest business Publication in Turkey. Terry was featured in The Wall Street Journal for his expertise in brand differentiation, as well as the Harvard Business School corporate training video: "Benchmarking Outside The Box", for his leadership role in the development and implementation of a national customer service strategy while employed at ExxonMobil Corporation. Internationally, Terry led the development and implementation of a customer service strategy that achieved ISO-9002 certification for convenience stores for ExxonMobil's Singapore marketing affiliate.

Terry connects with his audiences on an emotional level as he introduces concepts and methods that challenge their thinking, question their mental models and ignite their passion. Terry's ability to relate to the boardroom as well as the frontline, his unique perspective on today's key business issues, combined with his sense of humor, energy and enthusiastic passion result in audiences and clients requesting him again and again. Most importantly, Terry's audiences leave with specific recommendations and strategies that are practical, implementable, and cost-effective, that will enable them to take their organizations to the next level.

Where Terry is different from most speakers is that his presentations are not preachy and overloaded with a lot of theory and philosophy, but rather a very detailed "how to" approach to obtaining higher levels of performance from their organizations, resulting in stronger relationships with their customers, leading to a healthier bottom line. Terry is able to do this since he has worked directly in the frontline trenches, developing, implementing and executing service strategies. There's no substitute for actual hands-on experience, and Terry's entire career has been spent where the action is. And it is this experience that sets Terry apart from other speakers.

Terry's work with a diverse client list (see back page for partial list) enables him to bring candid, best-in-class lessons learned to each of his topics. Terry's presentations are customized to reflect the needs, priorities, and uniqueness of his clients. Terry involves his audiences with thought provoking questions and an engaging Q&A at the conclusion.

Linda McKennaAs you watch Linda McKenna in action you'll see why most of her engagements are repeat and referral business. Audiences are captivated and entertained with her eye opening approach at business solutions. More than just an author, speaker and consultant, Linda sets herself apart with her real life experience. It is her solid grasp of frontline execution and not just theory that audiences love and respect. Linda is Principal and Co-founder of Employee Performance Strategies, Inc.; a consulting firm that improves client's bottom line through customer relationship, leadership and employee performance improvement strategies.

Linda connects with her audiences on an emotional level as she introduces concepts and methods that challenge their thinking, question their mental models and ignite their passion. Linda's presentations reveal the "how to" approach to business success, as opposed to speakers who theorize and tell stories on "why" organizations should do something. This emphasis on "how to" leaves participants motivated, on-track and equips them with the required skills and knowledge to take the right actions to become more profitable.

Linda's expertise in building customer loyalty has been featured in The Wall Street Journal, as well as the Harvard Business School corporate training video: "Benchmarking Outside The Box." She's also been featured with customer service experts Gary Heil and Rick Tate in their book and DVD Leadership and the Customer Revolution. Linda's also appeared on several radio and TV news shows on the subject of differentiating your brand through customer relationships.

Linda is well known for her contagious high energy and enthusiasm. But most importantly what makes her style unique is her ability to communicate and connect to all levels of an organization and ensure organizations leave with ideas that deliver results!


*Information provided courtesy of Convenience Store Coaches - All Rights Reserved.
© 2010 Haskel Thompson & Associates, LLC.

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